Looks like the marketing department at Fox is very, very slow on the uptake. After seeing Sony take damage from their CD rootkit fiasco, it's been reported that they are shipping DVD's with similar copy-protection schemes:

The Settec Alpha-DISC copy protection system used on the DVD contains user-mode rootkit-like features to hide itself. The system will hide it's own process, but does not appear to hide any files or registry entries. This makes the feature a bit less dangerous, as anti-virus products will still be able to scan all files on the disk. However, as we note in our article on rootkits, it's not that uncommon for real malware to only hide their processes.

Our message to software companies producing any software (not just copy protection products) is clear. You should always avoid hiding anything from the user, especially the administrator. It rarely serves the needs of the user, and in many cases it's very easy to create a security vulnerability this way.

What is it that people say about doing the same thing over and over, expecting a different result?