Scoble is going after sites that suck on small devices:

If your site squeezes a column so that it’s only one word wide, it sucks. It’ll get called out.

My wish? Please try your site on a cell phone (tonight I was comparing sites on a Treo, on a Blackbery, and on my phone. My phone was best, but there were lots of sites that sucked on all three).

Millions of Web users are out there with cell phones. If you don’t get your site to work properly with a cell phone, you’re turning away customers and that sucks. It’ll get called out.

As I said yesterday, any site that's built to be read (i.e., anything but a headline blog) is going to suck eggs on a small device. The screens are too small, and the fonts are too small. And there's nothing you can do about it - the form factor is "fit in a pocket". The best you can do is what movie listing sites do - arrange the titles so that they come up nicely. If you want to read blog content on a small device, it's going to suck, period.