One of the things I use is search feeds - I have a bunch of them (40+) set up in BottomFeeder. I use a variety of search engines, and I have them returning things on competing products, on Smalltalk mentions, BottomFeeder mentions, and, of course, the vanity feed (my name).

Well, as Troy pointed out yesterday, a rather more famous James Robertson hit the news. That's made my vanity feeds nearly useless :/ Not a lot I can do about that, and I don't think there's a heck of a lot to be done at the search engine level, either. I guess all I can do is wait for the news to die down :)

On a positive note, that news got such wide play that I suspect our name was googled a lot over the last few days. At least I can be amused by the puzzled reactions of news junkies looking at the top result.