I don't know how this will work out for Audible, but have a look at the multi-corner discussion between Mitch Radcliffe (working with Audible), Dave Winer, Doc Searls, and Om Malik.

I'm inclined to take Mitch, Doc, and Om more seriously. Why? Simple - all three of them can make an argument without cursing, and without gratuitous personal attacks. Read Winer's post - he's incapable of civil discourse, and - even when he has a point - that completely torches his argument.

It's something I see a lot of in the blogosphere - every time I see someone cursing in the process of making a point, I remember what a good friend of mine used to ask me back in high school:

"Are you yelling to convince me, or yourself?"