Scoble on Gillmor's Attention Trust site:

I still don’t think I totally understand Steve’s vision, but that’s OK. It took me two years to understand Dave Winer’s vision of RSS. I have a 486 brain in a 64-bit world.

There's a reason he doesn't quite get it. Go visit the Attention Trust site - it's a rampant case of "Buzzword Bingo", with absolutely no details as to what problem (if any) it's on about. There's no point in paying attention if all you get back is worthless marketing-speak.