By "We" I mean those of us that work in the technology sector. The problem? Drowning in jargon that means different things to different people. Look at what police (and fire, etc) are doing about the problem:

It's time to say over-and-out to 10-4. The Department of Homeland Security recently mandated that police, fire, and other first-responder groups no longer signal everything they do in an emergency with a speedy 10-code - as in, say, 10-76, meaning "on our way." Why kill the jargon? It turns out that the codes have different meanings from place to place. What's more, some agencies have added 11- and 12-code systems, and others have dropped the whole numeric thing altogether. When multiple agencies responded to major disasters, people could barely understand each other. So, over the next year, as fire and police stations around the country begin adopting the new protocol for management of wide-scale emergencies, their drills will include an amazingly interoperable radio communication system: plain English.

Ponder that the next time you read one of those TLA ridden documents expounding on the benefits of SOA using an ESB...