Bug Bash asks what we think of a couple of MS marketing campaigns - the dinosaur campaign is one I don't think much of at all:

The Office “dinosaur”campaign. I can tell you that in the hallways of a certain Large Northwest Software Company, this campaign is the topic of many lively impromptu debates, to the point where one of my favorite conversation starters there is “so, are you pro-dinosaur or anti-dinosaur?” Me, I’m pro-dinosaur. I like the campaign. It’s attention-grabbing. It also does a good job of using humor to balance what amounts to a rather bold challenge to the target audience (i.e. to upgrade to the latest version of Office or risk obsolescence). The dinosaur campaign seems to inspire a “love it or hate it” reaction, however, so I’d love to hear what others think about it.

Here's my reaction - any campaign that insults the target customers is a mistake. This campaign does that in spades.