I'd be a whole lot more interested in Gillmor's blathering about attention if the site he flogs actually described what it does. It lets loose with a lot of buzzwords about my rights, and then asks me to join something. Umm, yeah - I've gotten the same pitch in gosh knows how many spams and junk mails too, Steve.

Here's a tip - you want this to go anywhere? Have the page that allegedly describes how great this stuff is actually tell me what the heck it is. In the meantime, I'll just use links. They make sense, and I don't need a set of buzzword bingo cards from a website to figure them out.

Bonus clue - I don't need to hand some website with less than no information on it my email address, name, and url to link.