Remember the whole "Dell Hell" thing that caught Dell with their collective pants down? It looks like Apple is a whole lot smarter than that:

For me personally this issue is over. I took down the website of my own accord. I started the site to get Apple’s attention. Mission accomplished. Now that they have investigated what my site was alleging, and made their own statement and rectified the situation to my (and everyone who has a broken Nano screen) satisfaction, I have chosen to take down my site. Please do not ask me for pictures or emails from people with the problem. As this issue is resolved, I don’t think any of this information is relevant to anyone. I never started out to bash Apple and I am going to keep my integrity on that by removing the site and thanking Apple for looking into this and replacing the screens of those people who have been unfortunate to receive one of the “vendor problem” screens.

The whole Nano storm broke a couple of weeks ago, and had the potential to be a full blown blog/PR nightmare. Apple, unlike Dell, was paying attention. The question to ask yourself is this - would your marketing/PR group know what to do in a similar situation?