Scoble is still looking at search, and asks us to try this search for the Toshiba Gigabeat. Yes, there are a lot of third party sites, but I did spot the Gigabeat site - 4th down on the list. The general issue of relevant search results varies a lot - and the subject matters too. For instance, have a look at the results for this one. See the first two results? That's "Google bombing" at work there.

In the blogosphere, we get a lot of inadvertent Google bombing, simply by the normal kind of meme spreading that takes place. That's a side effect of having more people discussing more subjects - it makes relevancy that much harder to rank (as in - who gets to decide what's relevant?).

This makes the job of web marketers harder, because the message you are trying to put our can easily get buried by the noise generated by a semi-smart mob interested in the same topic. This is why I keep saying that you have to pay attention to blogs and search results - if you don't, someone else certainly will.