Steve Shu points to two very different views on CEO blogging:
- Why you should
- Why you should not
Personally, I think this has more to do with corporate culture and the personality of the CEO than with anything else. If your CEO communicates well, and likes to communicate, then by all means - get his or her thoughts published. If, on the other hand, your CEO is more of a back channel mover and shaker, blogging may well be a waste of their time and energy. Like a lot of other things, the answer to this one is it depends.