The Register's Andrew Orlowski is continuing his quest to sound important - he's decrying the fact that blogs register so high in general Google searches, and wants them isolated off into their own tab:

Google, along with rival search engines which aped its link based algorithms, has to wrestle with the constantly evolving techniques deployed to trick it into promoting certain web pages. It's an arms race comparable to email spam, and one of the chief culprits is 'blog noise' - a catch all term for the irrelevant blog entries and all the extraneous plumbing that props them up: RSS feeds, empty pages, duplicate pages, TrackBacks, and so on.

Yeah, that's it - we should only trust the "mainstream media" - people like Orlowski, who just make crap up? Like the NY Times, who had Jayson Blair? Like CBS News last year, with their memos? Doesn't seem to me that the vaunted editorial staffs have done any better than the "irrelevant" blogs. I think what Orlowski really objects to is that - with blog results showing so prominently in Google - we can find out just how much of a hack he really is.