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by James Robertson.
Original Post: You too can charge extra for pointless drivel
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ARmageddon reports that Gartner now wants to charge customers extra for reprint rights to the utterly valueless "magic quadrant" diagrams. The tragedy is, there are probably plenty of people willing to pay for that.
As predicted, the Borg is executing its plan to squeeze more revenue from vendors (see links below). We have now received several confirmations from the AR community that Gartner now asks vendors to purchase reprint rights as a condition to quote Magic Quadrants in their press or marketing rights.