This post originated from an RSS feed registered with Agile Buzz
by James Robertson.
Original Post: RSS and PR
Feed Title: Cincom Smalltalk Blog - Smalltalk with Rants
Feed URL: http://www.cincomsmalltalk.com/rssBlog/rssBlogView.xml
Feed Description: James Robertson comments on Cincom Smalltalk, the Smalltalk development community, and IT trends and issues in general.
PR Opinions makes the same point I did in my Smalltalk Solutions talk - that marketing/PR people really have to be aware of what's going on in the syndication space:
At this point, all PR people should, at the very least, be evaluating RSS feeds. For PR people working in technology organizations (or their agencies) RSS is fast becoming a core component of that standard communications mechanism.
It's interesting that RSS, without much of the fanfare afforded to other online communications tools, is continuing to proliferate. According to the New York Times visits to their website via RSS feeds jumped from 500,000 a month in 2003, to 7.3 million in April 2005.
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