"E-mail is dead, period," declares Chris Pirillo, the Internet entrepreneur who distributes about 400,000 e-mail newsletters weekly. "I don't care what kind of legislation goes through, people aren't signing up for newsletters anymore. People are assuming that every e-mail publisher is a spammer."
Pirillo's Lockergnome has begun actively directing subscribers away from e-mail subscriptions, touting RSS (Rich Site Summary or Really Simple Syndication) instead as a foolproof way to avoid the spam bottleneck.
I've seen this personally - my sister is doing side work as a website developer now, and one of her recent jobs involved generating an email to site subscribers. It took her awhile to figure out that mails going to AOL subscribers were being blocked - even though they had opted in - due to the hrefs in part of the message. It's now at the point where you simply cannot guarantee that any email will reach its destination. Marketing simply has to find an alternate route in<p>
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