Apparently, Sun's got some truly brilliant people in their marketing group. Just look at what they are giving away as promotions at Java One:

Condoms. I was stunned. Condoms, with a Java logo ... given away like candy in a bowel. Right there on the give-away table at the joint community celebration, with Duke in tow and a birthday cake. Condoms. What were they thinking? Are the marketing powers at Sun truthfully that obtuse? My goodness, I hope no one I know is responsible for the stunning array of marketing failures I have witnessed during these past few days. I mean, I always knew Sun wasn't the greatest marketeer on the planet. But now it seems like they are going out of their way to alienate many who really care.

That's just... amazing.