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by James Robertson.
Original Post: Writing or Reviewing a book?
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Ted Neward has some great advice on both ends of that:
Think of a good review as QA for the authoring process, and treat a reviewer as somebody who's part of your team, not as some antagonist who's trying to make you look bad. At the end of the day, they're just trying to help you not look like an idiot in front of potential thousands of people.