If you like Lileks, then you simply can't miss today's bleat. A small sample:

And don't miss the Vision Statement. The slogan, "Pizza with a conscience," suggests that ordinary pizza is sociopathic, or at least has no opinion on factory farms and doesn’t care that the cheese cultures were kept in small smelly pens all their lives, or that the green peppers were doused with pesticides to make them robust and tasty. If your corporate pizza had a conscience, man, you would hear the ingredients weeping as you opened the box. Which is such a buzz killer. Eat me! Chew hard! I cannot bear this burden any longer - would that I crisped up in the oven and ended my life as a black wisp of smoke, evaporating like the cry of a baby seal in the cold arctic air. Yes, that’s what I want. I want the pizza shop’s slogan to be something like "Sausage so fresh the screams of the pig still bounce off the slaughterhouse wall!" Really I do.

Heh - it's worth reading in full