In a story about the rumored Apple move to intel, Wired manages to guzzle some koolaid:

What's new this time is a fast, transparent, universal emulator from Transitive, a Silicon Valley startup.

Transitive's QuickTransit allows any software to run on any hardware with no performance hit, or so the company claims. The technology automatically kicks in when necessary, and supports high-end 3D graphics. It was developed by Alasdair Rawsthorne.

Umm, yeah - I've got some software right here that manages my perpetual motion machine - it works great, and better yet, I can now get it to run on any hardware with no performance hit thanks to this.

If Apple has licensed QuickTransit for an Intel-powered Mac, all current applications should just work, no user or developer intervention required.

I love it when you hear the phrase "should just work, no intervention required". It's time to grip your wallet tightly when you hear that. Here's the thing - there is no painless platform move. If Apple is going to a new chipset, there are going to be porting costs, period. Now, the author might have a point as to why Apple is interested (intel's new DRM technology). But the whole "pain free" migration? Sure....