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by James Robertson.
Original Post: Not the kind of word of mouth you want...
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Spotted in Loosely Coupled weblog - Sterling Ball went from being a Microsoft backer to an MS free shoop - because of the heavy hand of the BSA. There's a great summary at the end of this article, with some thoughts to ponder by all software vendors:
But as Moore points out, one day the tornado stops and you end up on Main Street. The transition from undisputed 100-pound gorilla to brand-conscious, user-friendly market leader is a tricky one, and not every business gets it right. Main Street is there for Microsoft and the rest of the traditional software industry to lose, and one of the key vulnerabilities is the mistrust customers feel around software licensing and upgrade policies. If other vendors can add attractive branding and bundling to the open-source licensing model of Linux and related products, they'll be well placed to exploit that vulnerability. Already, Microsoft and the BSA have lost a key battle for customer hearts and minds on Main Street in San Luis Obispo
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