James Governor points to an interesting development at a Silicon Valley startup:

And back to my original point - Mark started the blog before Palimida sent out a release announcing his hire. Blog first, do "corporate PR" later... Of course its a little more complex that that, but the world of corporate communications is changing fast.

It would have been interesting to bring that up at the conference I attended yesterday. I wonder what the PR folks would have thought about that level of disintermediation - where C level staff routes right around them from the very start?