What is it? Amazon.com Syndicated Content is delivered in RSS format. RSS is a standard format (in XML) for delivering content that changes on a regular basis. Content is delivered in small chunks, generally a synopsis, preview, or headline. Selected categories, subcategories and search results in Amazon.com stores now have RSS feeds associated with them, delivering a headline-view of the top 10 bestsellers in that category or set of search results. (view an example RSS feed for topselling DVDs)