Sometimes an irrelevant site gets listed at the top of a
Google search, due not to the page's relevance, but because Google's page rank algorithm
bases it's page relevance partly on inbound links. Take for example a simple Google
search for "sinks." The number 1 result? Cats in Sinks. A funny site, but it's completely
irrelevant to the topic of sinks in general. Why is it listed
first? Because everyone on the planet with a cat and a blog has linked
to them.As of this post, Iâm one of
these people.
It's not a good thing.
You ever wonder how blog spam works? Spammer's attacking blogs don't ever hope
you'll actually click on a link for cheap Ambien or Viagra, when they post a
spam comment. It's actually referred to as spamdexing. They're hoping
that Google will be fooled into giving their site a higher page rank, because
your site (which already has a good page rank) is linking to them.
Hopefully someday, this will be a thing of the past. Those rocket scientists over at Google will no
doubt figure it out. Until that day, I thought
it needed a name.I'm hereby declaring
it the "Cats in Sinks" Phenomenon.
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