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Greg Reinacker

Posts: 276
Nickname: gregr
Registered: Aug, 2003

Greg Reinacker is president of NewsGator Technologies
NewsGator in the News Posted: Oct 2, 2003 6:26 PM
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This post originated from an RSS feed registered with .NET Buzz by Greg Reinacker.
Original Post: NewsGator in the News
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Feed Description: Greg Reinacker's Weblog
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From an interesting article about RSS and marketing by Dick Stroud, in What's New in Marketing, issue 22.

Until recently, if I wanted to view IBM's RSS channels, it required a software program called an aggregator, sometimes called a newsreader. [...] While this is useful I think it would have only been used by the techno-geek community if it had not been for a company called Newsgator.

Other than a Web browser the software that people spend a frightening amount of their life gazing at is Microsoft Outlook. Newsgator had the brilliant idea of enabling Outlook to receive and view information from RSS channels.

Thanks Dick!

Read: NewsGator in the News

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