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Intermittent Variable Reinforcement

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Richard Jonas

Posts: 147
Nickname: rjonas
Registered: Nov, 2005

Richard Jonas is a .NET sofware developer living in the UK.
Intermittent Variable Reinforcement Posted: Mar 24, 2006 9:26 AM
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You might send out regular email marketing campaigns to promote your web site. Kathy Sierra reminded me of an experiment by Burrhus Skinner that showed that "behaviour that is reinforced intermittently is much more difficult to extinguish than behaviour that is reinforced continuously." If you send these out once a week at the same time every week to achieve a desired behaviour (e.g. visiting your web site), you should change this so they go out at a different time every week. Your users...

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