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From Matt Berther:

I've typically been against a lot of advertising on websites, however, I have now put my first advertisement on mattberther.com.

The decision behind this was simple. The ad is for NewsGator, which is a tool that I use on a daily basis, and one that I could not imagine being without.

Thanks Matt! For those of you who don't know, Matt is the author is the excellent MovablePoster plug-in for NewsGator, which allows you to post to your Movable Type or TypePad weblog.