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by Max Zone.
Original Post: User eXperience Design: Why User Research Matters
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What if you brought in users to test your application and the final result was one big collective yawn. It������s not that the product wasn������t usable -- oh, maybe some minor tweaks to the presentation layer could improve things, but overall all tasks were completed fairly well. No, it������s more that the users had no desire to use your product because, well, because quite frankly it didn������t answer their needs. In short, the proposition was wrong from the very beginning.