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An amazing article that, to me, assumes commoditization is a scam. Even when things are free, you can still make a good case for doing it as a business and still make a whole lot of money.

Here are eight things that can separate you from the world. Even when you’re selling something that’s free:

• Immediacy
• Personalization
• Interpretation
• Authenticity
• Accessibility
• Embodiment
• Patronage
• Findability

Do those well and people will pay you for something they can get for free… Read more at The Technium.

-Dan