This post originated from an RSS feed registered with Ruby Buzz by Steven Herod. Original Post: Wolff Olins, the Olympic logo and a load of crap.. Feed Title: Any set of characters Feed URL: http://steven.herod.net/rss.xml Feed Description: Randon mutterings from someone learnign RubyOnRails. Latest Ruby Buzz Posts Latest Ruby Buzz Posts by Steven Herod Latest Posts From Any set of characters

Well, it looks like I’m number one on google for Wolff Olins and load of crap!

http://www.google.com.au/search?hl=en&q=Wolff+Olins+load+of+crap&btnG=Search&meta=

It only took a day to get to number one - I’ll be happier when I can further up the results for more ‘flattering’ searches for them.

Think of it as an experiment in branding and brand management