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by Christopher Williams.
Original Post: Note to Subaru Marketing: Part Two
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Hello again! It's been two weeks since we last spoke, and I miss you already. As I mentioned then, I appreciate your efforts to market your vehicles in my area and your attempts at regional advertisements. Since that time you've introduced a new ad referring to I-95. While I'm no expert on geography, I'm quite sure that I-95 runs by New York City and just barely touches a corner of our state - the opposite corner from where you are advertising. Here, I've provided a helpful illustration:
I-95 is the red winding line. Rochester is located at the tip of the arrow.
Perhaps you are trying to save money by referring to a 1,927 mile long interstate highway that spans the entire east coast and running the ad in all those markets as "local". While this is ingenius, to reach Western New York you would likely want to reference I-90, or as we New Yorkers call it, the Thruway. It has the added bonus of stretching the entire continental US's northern states.
But those are really just semantics, after all you've discovered a way to make "regional" ads that span a huge swath of the country. Maybe you can subdivide the audience into similar niches beyond region by referencing very specific interests. Targetting such a niche would make the listener feel unique and passionate about your product. I suggest using in-jokes about Seinfeld, or maybe sharply dividing the audience and creating passionate responses by professing a love of puppies and babies.
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