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Today I read this post on peat dot org about a large project taken on by Pop Art.

The project itself was about making 30 sites in 30 weeks, which is rather extreme.

Peat described some details that really sparked my interest. There are a few things I have to check out in the near future.

One of them is sIFR technology for inserting rich typography into web pages, the other is the word verses word client interview process Pop Art uses.

Word verses word is a way of discussing your clients ideas about their website in a controlled fashion by letting them pick between contrasting words. E.g.

• Modern v. Traditional
• Bold v. Classic
• Block v. Curvy

I think this is really brilliant if you are pressed for time. I definetely want to try it out.