This post originated from an RSS feed registered with Ruby Buzz
by Kasper Weibel.
Original Post: Banners vs. Google ads
Feed Title: Weibelmedia - Food for Thought
Feed URL: http://www.weibelmedia.dk/xml/rss20/feed.xml
Feed Description: Food for Thought
I have used Google AdSense on my pages for approximately a year now, and usually the pages include one or two banner ads. An example of this is barguide.dk.
Looking at the click through rate and revenue is a tell tale sign of Google's efficient ad engine compared to the other company I use for the banners.
From January 1 until today I have had a click through rate of 1.44% on Google Ads and an appalling 0.30% on the banners.
I might try another agency but I would really want to see some hard numbers before I decide on who to go with.
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