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ROR as Lesson in Marketing

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Obie Fernandez

Posts: 608
Nickname: obie
Registered: Aug, 2005

Obie Fernandez is a Technologist for ThoughtWorks
ROR as Lesson in Marketing Posted: Dec 19, 2005 7:20 PM
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This post originated from an RSS feed registered with Ruby Buzz by Obie Fernandez.
Original Post: ROR as Lesson in Marketing
Feed Title: Obie On Rails (Has It Been 9 Years Already?)
Feed URL: http://jroller.com/obie/feed/entries/rss
Feed Description: Obie Fernandez talks about life as a technologist, mostly as ramblings about software development and consulting. Nowadays it's pretty much all about Ruby and Ruby on Rails.
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Ryan Ripley posts some insightful comments today about how ROR has become such a marketing success. His summary...

So there you have it: strong story, timing, going viral, and being authentic. I truly believe that if you are missing just one of these factors, having the greatest framework or in general any product, will not help you.
This kind of thinking is based entirely on the new-school marketing advocated by Seth Godin. Very powerful stuff; ignore at your own risk.

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