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37signals puts Getting Real on paper

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David Heinemeier Hansson

Posts: 512
Nickname: dhh
Registered: Mar, 2004

David Heinemeier Hansson is the lead Ruby developer on 37signal's Basecamp and constructor of Rails
37signals puts Getting Real on paper Posted: Sep 12, 2005 3:49 AM
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Original Post: 37signals puts Getting Real on paper
Feed Title: Loud Thinking
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Feed Description: All about the full-stack, web-framework Rails for Ruby and on putting it to good effect with Basecamp
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Jason has announced the table of contents for our forthcoming book. Coming as little surprise, it'll be on the Getting Real approach that we've been talking about for a while now. But get your expectations straight before diving in. This is not a methodology or even much of a process.

Getting Real is merely a set of guiding stories, values, and thoughts on software and business development. It's an attempt to cram a lot of short essays of advice into a big pot that'll hopefully convey a somewhat coherent image of how, why, and when we do things at 37signals.

In short, it's for holistic managers of tomorrow's gazelle sprinters in the new economy who aims to attain shoutability, best-practice patterns, and value-enhancing B2C leaps.

Just kidding.

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