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A search engine optimization site is challenging Polish readers to claim the phrase MSNBETTER THANGOOGLE by October 1st. Books, mp3 players, USB drives will be presented to the winners. However, I’ll bet the most lasting and useful prize will be top placement in a now heavily-trafficked set of nearly meaningless search terms!

If you like this kind of technology-manipulating race, you might also dig the President of the Internet campaigns from last year. I think the way to win these contests is to hide your links in mailing list posts and message boards in a way that’s still pertinent to the discussions you’re taking part in. (Oh, yeah, seen on advogato/~rzyjontko.)