This post originated from an RSS feed registered with Ruby Buzz
by David Heinemeier Hansson.
Original Post: Recognizing the transition of 37signals
Feed Title: Loud Thinking
Feed URL: http://feeds.feedburner.com/LoudThinking
Feed Description: All about the full-stack, web-framework Rails for Ruby and on putting it to good effect with Basecamp
With the coming launch of Backpack (our third application) just around the corner, it was a fitting occasion to revisit 37signals.com. The relaunch reflects the company transition from world-class web design shop to application maker striving for the same accolades. I admired the former for years before getting on board to help create the latter.
And just like we try to do with the apps, we've said goodbye to bloat on the presentation too. So its just that single page you see. Instead of static praising that invariably grow out of date (and fashion), the focus is on the conversation instead. Through Signals vs Noise and the personal blogs of our people, like this.
It's been a fun ride. From we first started thinking about Basecamp a year and a half ago to today where we're steering a whole suite of applications forward. It's a testament to the flexibility of small companies. A reinvention of the self in a short time span and incurring none of "restructuring costs" of the giants.
Having been through a number of such re-inventions now, I've been growing ever more confident in saying the words: you can do it too! Whether its you as a company owner, employee, or independent consultant. We've never had better opportunities to break out and make it on our own, make it differently, and making it with passion.
The barriers of old are crumbling. Seize the excitement. Break out.
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