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Seth Godin writes about the Long Tail, and rather than focusing on the how interesting the phenomenon is, he sums up what it means to work within a world that is Long Tail-based, rather than mass market. Not every product area can support a 50-person, venture capital-backed business. But, there's now a greater likelihood than ever that a market can be found for a small business (like a Micro ISV). There's an interesting take on the software aspect of this .