This post originated from an RSS feed registered with Java Buzz
by Kathy, Bert, Beth and Eric.
Original Post: Upgrade your users, not just your product
Feed Title: Creating Passionate Users
Feed URL: http://headrush.typepad.com/creating_passionate_users/atom.xml
Feed Description: The Creating Passionate Users bloggers are all authors of bestseller Head First books. They're all passionate about the brain and metacognition, most especially--how the brain works and how to exploit it for better learning and memory.
Learning is a drug. To the brain, learning new things is inherently pleasurable. So if markets are conversations, why not use the conversation to help someone learn? A lot of the marketing-folks-with-a-clue have begun talking about the the need...
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