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by Fred Grott.
Original Post: How Co-op Marketing Could SaveJava-SUN
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OKay, I am a glutton for punishment. I am about ot open the debate on
Java, J2EE, J2SE, and J2ME compatibility testing again. Lets examine the
similarities between development shops and computer stores for example.
In both cases margins a very tight with no extra room for massive fees in
compatibility licensing. Side Note: The growth of Java was frist fueled
not only by being downloadable from internet but the basence of high
barriers such as the cost of compatibility testing as a market strategy
cost.
We have this big company, SUN, that has far more marketing
resources that we could ever acquire. Seems like a perfect example of
where to apply co-op advertising compatibility licensing. Remember we
also already have 3rd party testing houses. How woud it work?
Sun
decides on a precentage of compatibility licensing testing costs that they
will pay per app, app server, per framework, and etc. The dev company
would be responsible for the balance. Now there is of course the revenue
aspect.
The accouting treatment of cop-op advertising does nto
decrease revenue in this case, a very important point for SUN. So how
about SUN, can we enter the modern marketing age today?
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