Here's a lesson in entrepreneurship:When faced with a set of unpalatable alternatives, the best thing you can do is to change the question.At first glance, this may look off, but it's just a piece of the scientific method applied to running a business. Forget about getting the right results: Are you running the right experiment? Building a business in a favorable climate is a challenge, and it's better to go back to the drawing board with new information than to spend time and capital fighting with a handicap.
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