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I finished reading In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters today during lunch. All in all, it was an excellent book, and I'd recommend it to anyone in the software bid'ness. It's got: (1.) good history of the software world, and, (2.) a good catalog of stupid mistakes software firms have made. The personal recollection footnotes can be tiresome at times, but that's about it.