This post originated from an RSS feed registered with Java Buzz by Russell Beattie. Original Post: Nokia Design Thoughts: Simplicity Feed Title: Russell Beattie Notebook Feed URL: http://www.russellbeattie.com/notebook/rss.jsp?q=java,code,mobile Feed Description: My online notebook with thoughts, comments, links and more. Latest Java Buzz Posts Latest Java Buzz Posts by Russell Beattie Latest Posts From Russell Beattie Notebook

I think all of us Nokia fans are pretty sick of the wacky unusable keypads, odd shapes, and questionable usability aren't we? I mean, more power to Nokia for having the kahunas to try something new, but I'm sick of being an apologist. "Look at this great phone! Yeah, yeah, I know it's a bit weird. But it's so cool!" Now that they've been bitchslapped by the market in the last quarter it looks like they're going to get back to basics. Actually the quid-pro-quo may not be direct since the design for the 6225 probably happened years ago, but I think that they'll now make more of an effort go in that direction.

I expect the 6225 to be huge success because it's both clean and functional. What's the hottest consumer product on the market right now? Right - the iPod Mini. Look at it. It's *ridiculously* simple in design and usability. It's not over-designed, it's not shockingly new, it's elegant and beautiful and clean. This is the future of all mobile products.

Consumers like simplicity, cleanliness and functionality. Apple truly understands this as does Sony - look at the PowerBooks and the SonyEricsson Z700 for examples. Look at TiVo. It should be a mantra for any consumer product development team: simplicity and functionality. The 6225 is a fantastic phone for this reason. It's not boring, it's beautiful. We've got enough clutter in our lives, no? The devices we carry with us during almost all our waking ours should not add to it.

-Russ