Dissatisfied with the quality of Web apps compared to their native cousins, Google is pursuing its Progressive Web Apps concept, which looks to combine the best of the Web and the best of apps. Intended for any form factor, Progressive apps load quickly even on questionable network connections, send push notifications, and have an icon on the home screen.
"The way that we think of Progressive Web Apps is they use modern Web capabilities, they deliver an app-like user experience," said Alex Komoroske, Google group product manager for the Chrome platform, in an interview. "Also they evolve from just pages and browser tabs on mobile into top-level apps, all with the low friction of the Web."