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Want developers to use your APIs? Then these APIs should be easy to deal with, akin to Chipotle’s simplified restaurant menu.

So says Kevin Kohut from Accenture, who presented on how to attract developers to APIs at Apigee’s I Love APIs conference in Silicon Valley this week. Developers can gain access to data and services via APIs exposed by third parties. But API programs have to be done correctly, Kohut and other speakers emphasized.

Kohut offered a multitude of tips on attracting developers, emphasizing what developers do and do not care about. “Developers don’t care about your business model. They don’t care how you make money,” he stressed. They also do not care whether API services were written in Java, Node.js, Python, Ruby, PHP, or C#, according to Kohut.

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