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Coté Memo #077: Avoid going from "VP of Having a P&L" to "VP of Special Projects"

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Michael Cote

Posts: 10306
Nickname: bushwald
Registered: May, 2003

Cote is a programmer in Austin, Texas.
Coté Memo #077: Avoid going from "VP of Having a P&L" to "VP of Special Projects" Posted: Aug 12, 2015 6:05 PM
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Original Post: Coté Memo #077: Avoid going from "VP of Having a P&L" to "VP of Special Projects"
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Tech & Work World

Stacking the Deck

I'm working on the second part in my "cloud native journey series" (part one was an overview and brief summary). Here's an excerpt from my draft on greenfield journeys, on selecting the right initial projects:

Selecting your first projects

If you're a small team, or a small company, selecting the project to work on is likely easy: you probably just have one application, so select that! In larger companies, there are often 100's, of not 1,000's of application and projects you could pick from. You want to pick one that will have customer value (that is, be customer facing) and will give you feedback once you deploy it (people will use it a lot, it won't just be shelf-ware). You also want to pick a small enough project that getting it into production is possible in a short amount of time, let's say 3 months at the maximum. Finally, if things go poorly, you want it to be a somewhat low profile project so you can sweep it under the rug if things really go poorly so you can live to greenfield another day.

This last point is no doubt contentious to the purer minded of y'all out there, and I can sympathize. We should strive for truth and transparency! I'm sure you're lucky enough to be in a corporate structure that rewards the value of failing (learning), but think about your peers who are not so lucky and work in caustic corporate culture that punishes any type of failure by "promoting" the former "VP of Having a P&L" to "VP of Special Projects." In such cases, you're given the chance to advance to the next place on the board by success, so you'll want to pick a project accordingly. Of course, the point is that as you build up the success record of failing fast, as it were, you'll be able to change said caustic corporate culture around...hopefully. While a bit dated, the 2010 booklet, The Concise Executive Guide to Agile has a detailed discussion and methodology that's helpful for picking your initial projects.

There's a different type of project you can choose as well, what I like to think of as a "moribund" project. It fits all the criteria above, but already exists and just needs to be shown some love. One of our customers, Humana, profiled this strategy. Their Vitality project wasn't getting the engagement levels they wanted: just 3% of potential users. They wanted to triple engagement, getting it to 10%. As they detailed in their keynote at this year's CF Summit, after reving that project with a more agile and cloud native approach, they were astonished by the increase in engagement to over 30% of potential users. They then parlayed this success into two other, small but important projects and are not on the path to transform how applications are done company wide, beyond the greenfield.

At ~3,500 words, I need to cut down the full piece a bit. We'll see what comes out the other end of the chute!

Shameless Self-promotion

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Quick Hits

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We'll see what happens.

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