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Deepening the hole metaphor

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Michael Cote

Posts: 10306
Nickname: bushwald
Registered: May, 2003

Cote is a programmer in Austin, Texas.
Deepening the hole metaphor Posted: Jun 16, 2015 7:29 AM
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This post originated from an RSS feed registered with Java Buzz by Michael Cote.
Original Post: Deepening the hole metaphor
Feed Title: Cote's Weblog: Coding, Austin, etc.
Feed URL: https://cote.io/feed/
Feed Description: Using Java to get to the ideal state.
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"Remember that if you want to sell technology, don't talk about technology but rather about what it achieves and delivers," he explained. "As an analogy, when selling power drills, focus on the outcome - the scenic picture you will be able to hang on your wall that reminds you of your favorite place - not the length of the drill bits, not the hole it makes, not the picture hanger - but the feeling (outcome) you will ultimately enjoy."

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