To its credit, enterprise IT management finally acknowledges open source. To its shame, it fails to foster a culture of contribution.
This is particularly counterproductive, given that most developers already spend a significant amount of time contributing to open source in their free hours. Developers want to work for open-source-savvy enterprises.
Enterprises, however, are stuck on "open source = free software," to the extent they know it's running within their firewalls at all. To attract developers and simultaneously boost innovation, enterprises need to go from mere users of open source to serious contributors of open source code.
The last to know
It's not that open source is new to the enterprise -- far from it.