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Original Post: Big data: There's signal in that noise
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Fearmongers warn that capturing data means capturing noise and well-tended gardens are the only way to manage data. Well, guess what? Sometimes noise is the point.
Read any article by any not-very-technical journalist parroting those who sell fear -- or any comment on one of my posts from a scared cube dweller who was hoping to ride PL/SQL to retirement -- and you'll hear dire warnings that capturing all this data before you can interpret it will spell doom and disaster. Caution! Much of the data is noise! Noise is bad and you risk terrible error!
With any new approach you take risks. What if the noise turns out to be more valuable than the data you're trying to capture?
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