If Hadoop users have one persistent complaint, it's that the product is tough to work with no matter who you are, whether analyst, BI guru, or data scientist. Adatao, a company that recently landed $15 million in funding from various partners, including Andreessen Horowitz, is aspiring to make Hadoop as easy to work with as Google Docs.
The comparison with Google Docs isn't arbitrary. Christopher Nguyen, co-founder and CEO of Adatao, worked previously at Google as a director of engineering for Google Apps. With Adatao, he wants to offer an enterprise data-analysis product that makes it easier to extract useful results from Hadoop minus the tedium associated with using Hadoop -- though not at the expense of dumbing down the system to the point where the majority of Hadoop's functionality isn't available.