Amazon has such a huge share of the global cloud market it would appear none of its competitors, including Internet behemoth Google, could ever catch up.
That may not be the case.
Google, according to industry analysts, is positioning itself to take on Amazon's dominance. Despite how far back it's lagging today, Google could catch Amazon and some day supplant its top position in the cloud.
"Amazon essentially has more than 80% to 85% of cloud market share in terms of providing platform as a service," said Jagdish Rebello, a research director with IHS iSuppli. "The market is in its infancy, and Amazon sort of created the market so it's got an early lead. It's not a player to be sneezed at. But somebody like a Google could catch up with them."